We all know perfectly well that SABIAN has changed its logo. Does it look better or worse? We do not judge it, we are interested in how it will affect the development of cymbals.
SABIAN has been on the percussion market for a very long time, they have been looking for new sounds and solutions throughout the period to satisfy their clients. With a new logo, SABIAN wants to send a signal to everyone, that they “do not care about what others think.” This means that the SABIAN brand will continue to search for new sounds. It will create more and more new and unique cymbals. SABIAN emphasizes that it treats its cymbals as living organisms – it allows them to grow old.
“Drummers are like no others. We greet each other with a hug, we share, we are emotionally and artistically aware, and we get our whole mind and body involved in our creative expression. At SABIAN, we not only understand that–we live it. Our energy is part of every cymbal we craft, and that’s reflected in our new logo and our commitment to remain Unbound. That energy helps drummers express themselves creatively like nothing else can.” – Andy Zildjian, SABIAN President